Arun Thulasidharan – Medium

Arun Thulasidharan

Arun Thulasidharan
in
Castled

How we acquired our initial customers in a highly saturated market?

I am Arun, one of the co-founders of Castled.io. I am writing today to share our struggles & learnings from acquiring our initial customers…

Jun 23, 2023

How we acquired our initial customers in a highly saturated market?

Jun 23, 2023

Arun Thulasidharan

What the heck is Snowflake Unistore ?

A detailed overview of Snowflake Unistore architecture and a guide on how to use it in production applications.

Oct 11, 2022

What the heck is Snowflake Unistore ?

Oct 11, 2022

Arun Thulasidharan
in
Castled

Reverse ETL is a Passing Fad

Sharing my thoughts on why Reverse ETL does not fit into the Modern Data Stack anymore

Oct 8, 2022

Reverse ETL is a Passing Fad

Oct 8, 2022

Arun Thulasidharan
in
databeats

ELT vs Reverse ETL : An Architectural Overview

“Does Reverse ETL need to exist as a new category or can it just be an extension of ELT?”

Sep 28, 2022

ELT vs Reverse ETL : An Architectural Overview

Sep 28, 2022

Arun Thulasidharan
in
Castled

Why your CEP should be built on top of your Data Warehouse

CEPs or Customer Engagement Platforms have remained the backbone of all kinds of businesses varying across different verticals and growth…

Aug 24, 2022

Why your CEP should be built on top of your Data Warehouse

Aug 24, 2022

Arun Thulasidharan
in
Castled

Fastest Reverse ETL Platform: Census vs Hightouch vs Castled

It is not even a year since the term Reverse ETL was coined. Since then, hundreds of modern data driven organisations have completed their…

Jan 11, 2022

Fastest Reverse ETL Platform: Census vs Hightouch vs Castled

Jan 11, 2022

Arun Thulasidharan
in
Castled

Why we made our Reverse ETL solution Open Source

After just two months of launching our cloud platform and after numerous customer feedbacks and interviews , we are happy to announce that…

Dec 6, 2021

Why we made our Reverse ETL solution Open Source

Dec 6, 2021

Arun Thulasidharan

Arun Thulasidharan

Co-founder & CEO @ Castled.io - Warehouse Native Customer Engagement Platform built natively on top of your cloud data warehouse

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